Lending Library
The Long Tail
This book looks at how the Internet has allowed for a boom in such niche-market products. 'Anderson's insights with the long tail influence Google's strategic thinking in a profound way.
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About The Long Tail
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
| Published: | 21 Jun 2024 |
| Publisher: | Century |
| ISBN 13: | 9781844138500 |
| ISBN 10: | 184413850X |